*Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands.
¹ No thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel dried hair
² vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.
³ Consumer testing, Jan’22. 86% of 142 consumers agreed their hair lasted 24 hours after styling
⁴ technical test in a lab on brunette hair, measured vs naturally dried hair
⁵ Technical test in a lab on brunette hair, measured vs. naturally dried hair
⁶Technical test in a lab on frizzy hair, vs naturally dried hair
⁷ vs. competitor styler working at 235°C
⁸ December'20. Over 71% of 79 consumers agreed vs their current styler.
⁹ Proven to increase shine vs naturally dried hair.
¹⁰that combines hot air and heated styling plates
¹¹ no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair